SEO Content Marketing Basics

Have you ever heard about SEO content? Maybe you have heard, but you don’t know what SEO content is. SEO, also called search engine optimization is the process of optimizing a website. This process is used to help people easily find it via search engines such as Google. Plus, you should also know, that SEO content is created to attract search engine traffic. However, in the following lines, we will teach you more about SEO content marketing basics.

SEO demands keywords

We all know that a fundamental component of SEO is keywords. Have you ever wondered how you can apply the use of keywords? For example, you can apply keyword research before you start writing topics that people are looking information about. By doing some research you will focus on keywords for which a certain amount of search volume already exists. What about keyword optimization? Have you ever heard of this term? Keyword optimization will help you use keywords in your SEO content in order to maximize searchability. Furthermore, the content on your site has to be established in a logical way to ease the visitors research. As such, you will need to do in order to SEO a content organization. You can really call this action content marketing which is a top-notch content, written for humans.

Let’s talk about different types of SEO content

When we are talking about SEO content, we are actually thinking about product pages, blog posts, articles, lists, different guides, videos, infographics, glossaries and so on. For example, everybody has heard about blog posts, but you really know what blog posts can do? Blogs are used to create a regular stream of SEO content. In fact, they are created to attract more links rather than product pages.

However, usually blogs are versatile, so you can use them to host any other type of SEO content. On the other hand, when it comes to videos, we use them to attract and reach an audience. For example, if you own a business, making a video tutorial of how people can use your products can be more useful than creating an article. Moreover, think about glossaries. In the last years, most people are using Google to look up terms and forget about their dictionaries. Plus, a well built-out glossary is a good form to capture some search traffic.